Now shipping first in Malaysia · Founding pricing locked

Always know how really is.

A wellness collar and app that turn your dog's day into a clear, breed-aware picture - so subtle changes never go unnoticed.

Founders get 30% off launch price, priority shipping & lifetime app access.

Happy golden retriever wearing the PetSo smart collar
Wellness 92 ↑ steady
Resting HR 68 normal
Routine score
Calm afternoon, longer rest
The Problem

Pet health is hard to see until it isn't.

Vet visits catch problems after they've developed. Day-to-day shifts in your dog's sleep, energy and routine are easy to miss - and pets can't tell us when something feels off.

What PetSo Is

A connected collar and app that turn everyday signals into a daily wellness picture.

The collar reads heart rate, breathing, movement and location. The app interprets those signals across breed, age and routine - so pet health becomes something you shape, not something you wait to discover.

PetSo = Pet Society. Because your pet's wellness is something we build together.

Three Promises

Know. Act. Grow.

Know

Always have visibility on your pet's health.

A continuous, breed-aware view of how your pet is doing - every single day.

Act

Daily goals that make healthy habits easy.

Small, contextual nudges turn 'I should walk them more' into a habit that sticks.

Grow

Watch your pet level up as their health improves.

Gamified progress, streaks and XP make consistent care feel rewarding, not chore-like.

How It Works

Collar measures. App interprets. You progress together.

01

The collar measures

Heart rate, breathing, body movement, steps and GPS - comfortable for 24/7 wear.

02

The app interprets

Raw signals become three plain-language scores: Sleep Quality, Active Breaks and Routine.

03

You and your pet progress

Daily goals, gentle nudges and breed-aware baselines turn awareness into healthier habits.

Early Access

Reserve your place in the founding pack.

Join the PetSo waitlist today and unlock founder-only benefits at launch.

  • Locked-in launch pricing
  • First shipment priority
  • Founding member badge in-app

Thanks - we'll be in touch as launch approaches.

The Pack

Join thousands of dogs living their best, most-logged life.

Real moments from the PetSo beta — wellness scores, streaks, and the everyday wins that compound into a longer, happier life.

Join the Pack
Milo wellness moment
MiloWellness 94 · Steady week
Pixie wellness moment
PixieLongest nap streak: 12 days
Cocoa wellness moment
CocoaResting HR trending down
Milo wellness moment
MiloWellness 94 · Steady week
Pixie wellness moment
PixieLongest nap streak: 12 days
Cocoa wellness moment
CocoaResting HR trending down
Bean wellness moment
BeanPlay minutes +18% this week
Zephyr wellness moment
ZephyrActive recovery unlocked
Atlas wellness moment
AtlasHydration on track
Bean wellness moment
BeanPlay minutes +18% this week
Zephyr wellness moment
ZephyrActive recovery unlocked
Atlas wellness moment
AtlasHydration on track
Shadow wellness moment
ShadowSunset run · 4.2km
Nala wellness moment
NalaDeep sleep score 89
Biscuit wellness moment
BiscuitRoutine score: Calm
Shadow wellness moment
ShadowSunset run · 4.2km
Nala wellness moment
NalaDeep sleep score 89
Biscuit wellness moment
BiscuitRoutine score: Calm
Kira wellness moment
KiraNew collar fit · perfect
Ruffles wellness moment
RufflesStreak: 21 days logged
Pepper wellness moment
PepperVet check cleared
Kira wellness moment
KiraNew collar fit · perfect
Ruffles wellness moment
RufflesStreak: 21 days logged
Pepper wellness moment
PepperVet check cleared
Backed by what matters

Built with vets. Designed for the everyday.

“Continuous data is the single biggest shift in pet medicine in a generation. The earliest signs of illness almost always live in routine, not in a snapshot at the clinic.”

- Beta program veterinary advisor Placeholder

“I caught a change in Bella's resting breathing rate two weeks before a vet visit. That kind of head-start is everything.”

- Early beta member Placeholder
As featured in · TBA·Veterinary advisory board · TBA·Beta program · 2026

A smarter way to stay close to .

Be among the first to bring continuous wellness home - founders save 30% for life.

Pet parent gently embracing their dog at home